Others in the “breastaurant” category may deserve their raunchy reputation, but Twin Peaks strives to maintain a higher standard. So when Front Burner CEO Randy Dewitt needed branding for this new venture, Les Kerr presented not only a clever lumberjack logo, but also a strategy to convey good taste in more than just the beer they’d serve.

Kerr’s team proposed a refreshing approach: why not further distinguish yourself from the pack by utilizing the sexy but relatively innocent appeal of classic American Pin-Up girls?