GERIATRICKS

A LOOK BEHIND THE SCENES

The Center for Learning Innovation and Practice at Baylor Health Care is doing serious work, but their nurses also know how to have fun. They named their second annual conference in Dallas “Geriatricks 2014” and asked creative director and writer Poppy Sundeen to develop a promotional campaign.

Poppy called on Les Kerr to help visualize several concepts, three of which are shown here.