When Melissa Mihelich was ready to market Imagine Solutions’ important new release, Encapture, she asked Les Kerr to create an infographic and a video. What she didn’t expect was that he’d come back with a funnel and a tuba.

How else would you explain such technology? To this team, the best way was familiar visual metaphors to make it understandable and a disarming soundtrack to make it warm and friendly. Cue the funnel. Cue the tuba. That’s a wrap.

Brand Commune regulars, Jim Starr on copy and Bert Guthrie on animation, assisted Les on the project.