Staging a world-class spectacle like the NCHA Futurity requires coordinated teamwork. Advertising and marketing such an event calls for that same kind of collaboration.

With Rick Hublein playing the lead role on the 2013 edition, Les Kerr, Les Baker, Danny Nguyen, and Jim Starr produced print, outdoor, and online advertising that helped draw attendance in the tens of thousands.

But to welcome attendees to Fort Worth for the event itself, the team also created event graphics for both the arena and the Association’s merchandising – in other words, everything from the banners over their heads to the jackets they wore home on their backs.