They may tend to walk funny, not have a lot to say, and consume more than the average person in smokeless tobacco products, but the regular crowd at a National Cutting Horse Association event is just like the rest of us: they love a good show. And to them, everything from the billboard they see driving in to the event jacket they wear driving home is part of the deal.

Several times a year, a team of Communers comes together to create marketing materials like the ones you see below.