“Yikes!” That might just as easily have been the name Becky Switzer gave her new product, developed in response to the questionable accommodations she faced as a college athlete traveling to competitions. Oh, how she wished she could sleep in her own bed every night. So she created Bodpod. Ever since they’d met at the University of Oklahoma years ago, she and Les Kerr had worked together on other product concepts, so she asked for his help in developing this brand. See the logo, online store, and packaging below.