BARON & BUDD
SOCIAL MEDIA
Images created specifically for social media sharing are the twenty-first century version of the poster: a succinct message distilled to its simplest manifestation of words and images. The advocacy law firm Baron & Budd makes use of them often, and when marketing chief Susan Knape asked Les Kerr to produce one for the American Cancer Society’s Great American Smokeout, he collaborated with Jim Starr to offer these three variations on the theme.