Even when a young person knows they want to be an astronaut or a fireman, a pro athlete or the President, most lack adequate resources to help show them the way.

So when his long-time client, entrepreneur Lois Melbourne, decided to offer parents and their kids My Future Story, Rich Flora enlisted the help of Les Kerr to create the logo.

Still in development, My Future Story will ultimately publish books and a website designed to help kids explore careers grounded in what they love to do.